HAPPYHOUR connects Prague restaurants with diners — filling off-peak tables while offering quality food and local events at a discount. It’s a single brand system for a two-sided product, where colour, typography, and design make saving money feel like a premium dining experience, not a cheap coupon deal.
Empty off-peak tables lose money, and diners want great food for less. HAPPYHOUR connects them. The core challenge was perception: discount platforms look cheap. The identity had to make a special offer feel premium, so neither the restaurant nor the diner feels compromised.
Instead of mirroring coupon sites, the design takes cues from high-end reservation apps. An elegant serif establishes the brand tone while a clean sans-serif handles the utility. The result feels like a real dining experience, not a daily deal.
The name is entirely literal — it takes a concept every diner already understands and expands it from the bar to the whole table. After cycling through several complex working titles, we chose the most direct route: a single word split into two visual tones, communicating the entire proposition at a glance — great food during off-peak hours.
The wordmark splits a single word into two distinct colours: white HAPPY and saffron HOUR. Because this high-contrast colour break handles the heavy lifting, the identity remains clean and entirely typographic — no icon required. To keep the focus on the restaurants, the wordmark is reserved strictly for the app interface and never competes with a venue’s own branding.
The palette pairs a periwinkle-to-deep-purple gradient with a saffron accent. Combining these day and night tones reflects a simple fact: the app works at any hour of the day. The gradient is used in headers and primary actions, and should never be flattened to a solid navy. Saffron is used strictly as an accent for emphasis and scarcity cues. For a clean UI, content sits on white cards over a soft lavender canvas. Buttons adjust their colour from the background: saffron on dark gradient screens, the purple on light ones.
Georgia handles headlines and venue names, while Georgia Italic closes out key phrases to establish an editorial style. Inter runs all functional UI text.
Pills, slot pickers, gradient buttons, status chips, venue cards — a compact component set on a 4px grid, repeated identically across both apps so the whole product feels like one thing.
From the diner’s welcome to the operator’s stats — the same periwinkle headers, Georgia-italic titles, white cards and saffron accents, across both halves of the marketplace.